MEDIATRACNET
Transcorp Hotels has unveiled a new digital platform it says would connect people to unique accommodation, great food, and memorable experiences.
Transcorp Hotels described “Aura” as its new business expansion initiative launched as “part of its asset-light model, leveraging technology to deliver true hospitality for all to experience.” Aura, the hotel said, the platform is perfect for booking vacation homes, business or holiday lets, and other experiences.
Vice President, Yemi Osinbajo, who performed the unveiling of the new platform, said homeowners, hoteliers, restaurateurs and experience providers would be able to earn income by listing their properties or services on Au, raavailable on Android, iOS and web.
Managing Director and Chief Executive Officer of Transcorp Hotels Plc., Dupe Olusola said ‘Aura’ reaffirms Transcorp Hotels’ commitment to continually offer new hospitality innovation in keeping with its vision of improving lives and transforming Nigeria.
“We are certain that this technology-driven platform will not just provide unique hospitality experiences, but will also create livelihood prospects, boosting the economy and establishing a sustainable hospitality system,” Olusola said.
Also, the Director of Business Development at Transcorp Hotels Plc., Ifeoma Okafor-Obi, who is leading the new business, said the platform would become an integral part of people’s lives.
“It’s not just about finding a place to stay, it’s about living your best life and enjoying access to the best experience at all touch point on this one platform,” she said.
Vice President Osinbajo said the uniqueness of Aura was intriguing to him.
“I think the unique offering here is that Transcorp Hotels is putting its huge reputation, track record and success behind helping customers choose the best accommodation. “I think this is great and it will help revive the hospitality industry, especially after the downturn in the aftermath of COVID-19.
“I would like to commend the Transcorp team led by my brother and the man of many ideas and great execution, Tony Elumelu,” the Vice President said.
Though Aura was first launched in February, but has now officially kicked off in major Nigerian cities, with plans to expand throughout the country and other parts of Africa.
Through Aura, Transcorp Hotels Plc. says it would seek to transform the travel and tourism industry in Africa, “by focusing on three important components of travel – where you stay, what you eat and how you spend your time, while putting memorable experiences at the centre.”
