L-R: Head, Corporate Communications, Sahara Group, Bethel Obioma; Executive Director, Ade Odunsi; Director, Sahara Group Foundation, Ejiro Gray, and Executive Director, Moroti Adedoyin-Adeyinka at the unveiling in Lagos.
To reinforce its commitment to promoting access to energy and sustainable environments, Sahara Group Foundation has unveiled its refreshed brand identity.
The Foundation is the social sustainability vehicle for the energy and infrastructure Group.
At the formal unveiling of the new brand identity in Lagos, Sahara Group said the exercise included the introduction of the Foundation’s refreshed logo, impact focus, and website to the public through the media.
The company said the unveiling also served was a formal introduction of the Foundation’s new director, Ejiro Gray, who assumed the role in December 2022, in addition to her role as Director, Sustainability and Governance, Sahara Group.
Executive Director, Sahara Group, Ade Odunsi, who is also a Trustee of the Foundation, and Executive Director, Moroti Adedoyin-Adeyinka, expressed delight at the transformation of the Foundation since its inception.
“We are privileged to have been given the platform to serve Sahara Group Foundation,which has always been the rallying point for all employees and our businesses to touch lives responsibly in our areas of operation. We are surely delighted that we can now move our impact further as we pursue the overarching aspiration of building sustainable societies,” Odunsi said.
On the Foundation’s rebranded identity, Gray said the Sahara Group has not only undergone some significant business expansion over the years, but has also repositioned for better service to create commensurate impact through its corporate Foundation.
The rebranding, he said, would allow the Group to reinforce its mission clearly and enhance the impact of its projects and interventions in the society.
Gray said Sahara Group Foundation, which has positively impacted over two million beneficiaries since inception, has streamlined its activities to foster greater impact and more sustainable outcomes.
“Sahara Group Foundation epitomises everything Sahara Group stands for – serving and making a difference responsibly.
“We are looking to scale our impact and reach to benefit more individuals, communities, social innovators, and small businesses. This brand identity refresh is a perfect springboard to give wings to our corporate and shared aspirations across our locations,” she said.
Head, Corporate Communications, Sahara Group, Bethel Obioma, explained that the new logo represents the commitment of Sahara Group to building sustainable societies.
“The hands holding up the globe represent the global Sahara community, partnerships and collaboration with sundry regional and global institutions and communities to build a world that is equitable and sustainable,” Obioma said.
“The globe highlights the signature Sahara Energy burst, which reflects our relentless efforts towards closing the energy gap and increasing access to clean energy across the globe.
“It also signifies our mission to replicate our essence of ‘Making A Difference Responsibly’ everywhere we operate, leaving no one behind,” he added.
Unveiled the logo through an electronic video footage featuring the combination of the elements and vibrant splash of colours to produce the imposing identity, the new Sahara Group Foundation brand is expected to inspire endless possibilities across the energy conglomerate’s locations in Africa, Asia, Europe, and the Middle East.
Some of the projects of Sahara Group Foundation include the Sahara Impact Fund, the Sahara Investment Readiness Klinic, the Sahara STEAMers programme, the Go-Recycling project in partnership with LSETF and Wecyclers, and the Sahara Group Foundation Police stations and health care facilities solar power projects. All targeted at helping to impact and improve lives and livelihoods significantly.
