Image Merchants Promotion Limited (IMPR) Managing Director, Yushau A. Shuaib, has announced the release of his forthcoming memoir chronicling his recent travails and controversial experience at the National Institute for Policy and Strategic Studies (NIPSS), Kuru.
The 205‑page publication titled: “Mni vs Mnipr in NIPSS: Tackling Institutional Bullying” was unveiled on Monday in Abuja during a media briefing which also featured the presentation of the PR firm’s mid‑year performance report outlining major achievements across journalism, strategic communication and public‑interest advocacy.
Shuaib said the memoir chronicles events that led to his withdrawal from the Senior Executive Course (SEC 47), including allegations of unlawful access to his private email, attribution of authorship of a publication he insists he never did, and disciplinary actions he describes as disproportionate and procedurally flawed.
The book examines the role of the Nigerian Institute of Public Relations (NIPR), which terminated its Memorandum of Understanding with IMPR and withdrawal of his Fellowshipship status in the aftermath of the controversy.
He revealed that despite a formal petition lodged with the Nigeria Police Force and the Nigeria Data Protection Commission (NDPC) over the alleged interception of his private email, “no action has so far been taken against the named suspects more than a year.”
The Publisher linked his travails to broader concerns about institutional accountability, citing two other unresolved matters, namely the alleged unlawful freezing of IMPR’s corporate account by Access Bank and his defamation suit against Terrence Kuanum.
“These experiences reinforce my conviction that justice delayed not only affects individuals, but can erode public confidence in institutions established to uphold the rule of law,” Shuaib said.
At the briefing, investigative journalist and publisher of Daily Nigerian, Jaafar Jaafar, praised Shuaib for his courage and tenacity in documenting his experiences in a published memoir as a stand against institutional bullying.
Jaafar described Shuaib as a consistent advocate for justice who has, over the years, used communication to defend the downtrodden and vulnerable members of society.
He recalled Shuaib’s past encounters, including his widely publicised controversy with former Minister of Finance and Coordinating Minister for the Economy, Dr. Ngozi Okonjo‑Iweala, which led to litigation and his ultimate vindication by the court.
“Shuaib’s resilience in confronting powerful institutions should serve as a model for others, particularly journalists, facing similar challenges,” Jarfar said.
Presenting a review of the publication titled: “The Cult of Compliance at Kuru: Yushau Shuaib and the NIPSS Conundrum”, the Editor‑in‑Chief of World Entourage, Haruna Abdullahi Haruspice, described the memoir as a powerful interrogation of institutional culture at Nigeria’s foremost leadership academy.
Haruspice said the work raises fundamental questions about whether leadership institutions should produce compliant followers or independent thinkers capable of challenging orthodoxy.
Noting the ruling of the Federal High Court in the matter in favour of NIPSS, Haruspice said although “courts determine legality of cases brought before them, they do not necessarily pronounce on empathy, administrative sensitivity or organisational culture.”
He praised Shuaib’s intellectual honesty in recognising the subjectivity of memoirs, adding that the narrative invites national reflection on due process, administrative fairness and equity as well as the balance between discipline and intellectual freedom.
“Great institutions are not diminished by scrutiny, they are strengthened by it,” Haruspice argued.
Also, in presenting IMPR’s mid‑year performance, Shuaib noted that during the period the organisation sustained its reputation for credible, data‑driven reporting across security, governance, economy, technology, health and public communication ecosystems.
He said IMPR’s media coverage now includes PRNigeria, Economic Confidential, Spokespersons Digest, Politics Digest, Emergency Digest, TechDigest, HealthDigest, Entertainment Digest and Arewa Agenda.
He announced that IMPR’s strategic communication campaigns for the Nigeria Customs Service and the National Drug Law Enforcement Agency (NDLEA) won continental honours at the 2026 SABRE Africa Awards, while campaigns for the Central Bank of Nigeria (CBN), National Information Technology Development Agency (NITDA) and the Centre for Crisis Communication (CCC) were shortlisted for the 2026 IPRA Golden World Awards in Athens, in addition to IMPR being listed on the PR Power List 2026.
Shuaib outlined IMPR’s flagship programmes for the second half of the year, including the National Spokespersons Awards and the Economic Confidential Annual Lecture in August; the Security and Emergency Management Awards (SAEMA) in November, and the Arewa Stars Awards (ASA) in December.
Besides, he announced the release of four new IMPR publications: “AI in Crisis Communication,” “Communicating Revenue and Monetary Reform,” “The Distinguished 109: Profile of Nigeria’s 10th Senate,” and “The Community Policing Playbook.”
Again, he said the 2026 PRNigeria Young Communication Fellowship attracted 690 applications for 30 slots, with trainings scheduled for Abuja, Kano and Ilorin as well as the newly established PRNigeria Training Academy in Lugbe, donated by Professor Adamu Abubakar Gwarzo.
Shuaib reaffirmed IMPR’s commitment to credible journalism, strategic communication and knowledge‑driven solutions.
“We remain dedicated to advancing journalism and strategic communication in service of Nigeria and beyond,” he said.
